Says who?

I bought Winston some cat treats the other day. The label boasts “Now even more taste!” This is quite the clever advertising gimmick. How do the fine folks at Purina know that these treats have more taste? Is someone taste-testing them? Who?
I’m going to have to take their word for it because I refuse to try them. And I would conduct a test using Winston, but I don’t have any of the old treats that apparently had less taste. And even if I did, I don’t think Winston would be objective. I’ve never seen him turn up his nose at a cat treat. In his opinion, they are all good.

The back of the carton says these treats will “awaken curiosity” and “encourage discovery.” I’m not even sure what to say about all that. Though I do know that Winston already has far more curiosity than is good for him. That stuff will kill you.